As COVID-19 began its spread across the U.S., rising local news viewership tracked alongside the regions where the most cases have been reported. General Drama, Participation Variety, Situation Comedy and Feature Film have also seen notable gains in their share of overall broadcast viewership.https://www.nielsen.com/us/en/insights/article/2020/in-the-new-normal-of-covid-19-local-tv-news-proves-to-be-the-medium-of-choice-for-news-and-information/ In 2018, retransmission revenue reached almost $10.2 billion, up from $9.4 billion in 2017; Kagan projects that this figure will reach $12.2 billion by 2023.Six major publicly held local TV station companies – Tribune, Nexstar, Sinclair, Tegna, Gray and Scripps – report political advertising revenue separately from other types of revenues in their Securities and Exchange Commission filings. (Data points for 2012 to 2016 also include Media General, which was purchased by Nexstar in 2017. )This fact sheet was compiled by Associate Director Find more in-depth explorations of local TV news by following the links below: All Rights Reserved. How’s this for an ironic twist: The Pew Research Center is reporting that the local TV newscasts if ABC, CBS, FOX and NBC affiliates across the United States are continuing to show viewership declines, even as stations are increasing the amount of the local news content they broadcast.. Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. The West Coast was hit earlier than other regions, and San Francisco, Los Angeles, Sacramento and Seattle had the most significant increases in local news viewing. ”In the week of March 9, however, when schools across the U.S. began to move to in-home learning, 25-54s added more local news to their daily routines. In 2018, an election year, local TV over-the-air advertising revenue totaled $19.3 billion, a 12% increase over 2017, according to a Pew Research Center analysis of MEDIA Access Pro & BIA Advisory Services data. Even with these viewership losses, local TV news still garners more viewers on average than cable and network news programs. The sports blackout at the hands of COVID-19 hasn’t dampened the passion that many fans have in terms of their media behavior, according to a recent Nielsen analysis on sports viewing. Cable news primetime viewership in the U.S. 2007-2016 U.S. cable news programs: average number of viewers in 2018 Most watched cable TV telecasts of all time in the U.S. 2015 As a result, there was more viewing among non-adults.”Based on historic human behavior during crises, the rise in local news viewing is not surprising. )Roughly 29,000 employees worked as reporters, editors, photographers or film and video editors in broadcast TV newsrooms in 2018, according to data from the Bureau of Labor Statistics’ Occupational Employment Statistics. Education and income also impacted viewership for local TV news, according to Pew. Viewing data was analyzed across Nielsen’s Local People Meter (LPM) markets, which are 25 of the largest local markets as defined by Nielsen’s Local TV Household Universe Estimates. Among persons 25-54, the spike was higher, at more than 10%.
The audience size for local television news programming has decreased over the past decade in most time slots studied. Until now, local TV news viewership has been declining slowly. Perhaps most interesting however, is that the lift among younger persons aged 2-17 was 20%. But a new Pew research study shows that from 2016 to 2017, the decline picked up speed.
With America at home and flocking to local TV for news in this crisis, this may present a unique opportunity for advertisers to demonstrate their brand value.As with any crisis, consumer behavior is quick to shift as disruptions unfold and evolve. TV makes a pretty good babysitter for homebound kids. Local TV stations dedicated an average of 5.7 hours to news programming per weekday in 2016, up from 5.5 hours in 2015. See more local news industry statistics. Median wages for editors in 2018 were about $57,000, while for reporters the figure was about $55,000. Photographers had a median wage of about $46,000. Digital advertising revenue accounts for less than 10% of total ad revenue.Advertising revenue for 829 local TV stations defined as “news-producing stations” (i.e., stations that have a news director and are viable, commercial and English-language affiliates in the U.S.) was $15.8 billion, 82% of the total $19.3 billion revenue for the local TV industry overall, according to the BIA Advisory Services database.Revenue from retransmission fees – the fees paid by cable and satellite systems to carry local channels – has been increasing rapidly in the past decade, according to estimates from Kagan, a media research group in S&P Global Market Intelligence. For film and video editors and camera operators, the median wage was about $50,000.
According to Pew, which analyzed Nielsen results for its report, “late” news (10 or 11 pm) … For persons aged two and older, local news experienced a 7% viewership lift between early February and the week of March 9. Local news definitely stands out, almost gaining five share points for P25-54 viewing in total to broadcast, increasing to 30.9% of all quarter-hours tuned across broadcast the week of March 9. For persons aged two and older, local news experienced a 7% viewership …
On the opposite end of that, 57% of interviewees older than 65 watch local TV news, while 49% of that group watches network news and 58% watches cable news. How can businesses support their brands and make money in such uncharted waters? “Non-adults have typically contributed very little to the profile of local news viewing,” said Justin LaPorte, VP, Local Audience Insights, Nielsen. Many advertisers sought “the engaged audience that tuned into the local newscast,” Bryant said. In comparison, local TV advertising revenue in the two most recent election years was $19.8 billion (2016) and $19.3 billion (2014).Total digital advertising revenue for local TV stations increased 14% in 2018 (reaching a total of about $1.2 billion). Global Nielsen news and insights delivered directly to your inbox.Copyright © 2020 The Nielsen Company (US), LLC. Viewing data was analyzed across Nielsen’s Local People Meter (LPM) markets, which are 25 of the largest local markets as defined by Nielsen’s Local TV Household Universe Estimates.
Tcf Account Number, Restaurants In Flagstaff Suva, Maradona Napoli Shirt, Shadowlands Epic Edition Physical, Sandra Zouma Age, Kyudo Vs Archery, Norfolk Ma School Ratings, Chi Park And Chase, 70917 Lego Set, Is Cash App Good For Sugar Babies, Rainbow Clearance Sale, Casa Grande, Az Things To Do, Liberty's Kids Episode 1 Pdf, Breeders' Cup 2021, Annie Duke Podcast, Grande Odalisque Analysis, Worthy Park Rum 12 Year, Eso Necropotence Vs Crafty Alfiq, Birthday Reminder Extension For Chrome, Unique Jewels Poe, Roland Park Elementary Middle School Calendar, Kevin Richardson Big Cat Rescue, Https Www Town Of Barnstable, Golf Channel Pick 'em, Trailer A Ciambra, Farm Animal Theme, Van Wagners Beach, Cleveland Foundation Jobs, Barcelona Coach 2015, Starters Sample Test 2018 Vol 2 Pdf, What Is Clustering In Writing, Genius Etymology Genie, Welch Family Dna Project, Can You Mobile Deposit A Scanned Check, Fallout 76 Super Stimpak Recipe Price, What Causes Climate Change In Vanuatu, Bvlgari Aqva Pour Homme Atlantiqve, Gen 3 Wild Pokémon, Wood Green Postcode, Innocent Until Proven Guilty, Hu Yitian Age, Indie Clubs Paris, Brenda Aguirre Arnold San Diego, Ka Malanai Floor Plans, Surf Rider Menu And Prices, One-on-one Meeting Questions To Ask Manager, Scripts, Plans, Goals And Understanding Pdf, Socastee Library Hours, Gordon, Gino And Fred: Road Trip Episode 2, Minicoy Island Beach Resort, Terry Jastrow Midland Tx, Who Owns Blackpool Fc, Trick Trick Eminem, Ny Lottery Second Chance Scratch Offs, Asl For Stay, Adobe Connect Guide For Participants, Royalton Antigua Air Canada, California Scratch Tickets, Parking At The Albany Deptford, Grandmas Marathon Route, Kiel To Berlin, Jai Hind College, Dhule Images, Telluride Population 2020, Elmhurst Hospital Nurse, Bacalao Al Pil Pil Español, Kill At Will Lyrics, Rick Brunson Net Worth, How To Get Cher Horowitz Haircut, Logged Out Of Facebook, Andrea Lieberman Stylist Instagram, Where Is Watford, City Of Portland Departments, Best Restaurants In Germantown, Md, Songs By Diesel, Anthony Jeselnik: Fire In The Maternity Ward 123movies,
