We couldn’t have done any of this without you!The BigCommerce platform has been immensely helpful for us in solving this difficult challenge of instantly providing our customers with previews.With our first solution of editing and manipulating the warranty section, we were able to use a built-in section of our BigCommerce store to show specific product previews for each product. Its market value stands at over 932 billion, which is more than double that of its closest rival. This allows us to display more customizations we’ve done, yet still have the ability to categorize the ‘projects’ to match the product line.It also helps display ‘featured’ projects on the homepage to get our customers’ attention. The company started on eBay selling closeout and discontinued motorcycle parts and accessories.As Speed Addicts grew, we started selling current model parts and accessories. This year’s most innovative ecommerce brands have: Built the next generation of streaming TV, i.e., less ads and more shopping, built-in. We wanted to create a solution that more closely integrates how we merchandise our product in stores and apply it the online space in order to streamline the omni-channel shopping experience.Even more challenging, as a result of the unique nature of our product, we had to build a solution that allowed us to merchandise our primary product offering into “collections” of coordinating and correlating items.
We have also seen a good lift in overall company sales since the site launched.In addition, the website is accessible to all in-store staff to support their sales via kiosk orders.So far, since we launched the site, there has been a 25% increase in number of kiosk transactions made by stores.Because of BigCommerce’s open architecture, we were able to work with our technical solutions team to build special architectures, both on the front and back ends, to accommodate our special merchandising requirements, our near-live inventory integration with stores, and a ship-to-store option with tracking capabilities.Specifically, the checkout API endpoints really became a game changer for us and we are able to do so much more that we first thought.Along with the open architecture, the ability to leverage already existing features that would normally be additional costs on other platforms came out of the box, making the cost and the effort a lot lower on BigCommerce than other platforms would have been.Utilizing key partners in the ecosystem allowed us to not just deliver on what we wanted to accomplish, but are allowing us to look at a Phase 2 that is limitless.We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. This helps us with options like color, gate upgrades like tempered glass, and bowl-feeder options.We also created a number of ‘products’ that actually display previous projects we’ve created. The best innovations always are.Our products are more complex than the average online purchase, so this content was needed to boost customer education, and thus conversion. We were being completely inundated with phone calls and customers messaging us on our live chat feature on our website.Sometimes we would have customers waiting on hold for 5-10 minutes before someone would even acknowledge them. Download a PDF version for easier offline reading and sharing with coworkers. It is instead about UX and brand cohesiveness across channels including international sites, wholesale partnerships, B2C sites, marketplaces and more.This year’s best customer experience innovation winners include technical innovation like:Below are their stories, their inspiration and their results.We needed to be able to improve our online conversions while carefully balancing the requirements of centralized international sales alongside promoting all our 150+ retailers in an equalized manner fair to everyone.Our brand has grown tremendously since switching to BigCommerce and making the above changes.ANCHOR & CREW are now launching with Zalando (Europe), Secoo (China), Harvey Nichols (UK + Europe), Nordstrom (USA), Lotte (Korea), Cleor (France) and more.Everything that has been put in place online is to help us successfully communicate our brand aesthetics, while at the same being a fantastic space for our fans to discover every inch of the brand in a non-overpowering, non overly-sales-desperate way.Paramount to improving conversions is ticking off all the reasons customers shop elsewhere.
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